ROAS Power Curve

Performance Diagnostic

Enter your figures to plot your position on the Spread × Scale matrix against your sector benchmark.

ACQUIRE
AU / NZ benchmark set
22 sectors · Jun 2026

A · Your business

Sector

Geography

Reporting period

B · Revenue

Total revenue

All revenue generated during the reporting period.

Revenue attributed to digital · optional

Leave blank and we estimate it from your channel spend split.

C · Media spend

Digital media spend

Paid search, social, display, video, etc.

Other media spend · optional

TV, radio, out-of-home, print, etc.

Known digital ROAS · optional

If entered, this is used directly instead of the calculated digital ROAS.

Send me the report

Submit your details to receive a PDF report by email and a live-link version of the tool with your figures preloaded.

Name

Company

You’ll receive a PDF attachment plus a link to the live editable tool.

Your report is on its way

We’ve sent it to
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What happens next

Your diagnostic arrives as a PDF. It covers your position on the Power Curve, what that position means for your business, and your full scorecard against the sector benchmark.
The same email has a live link. It reopens this tool with your figures already filled in, so you can change them and test different scenarios.

It usually lands within a minute. If it hasn’t appeared, check your spam or promotions folder before trying again.

Awaiting your figures

Enter total revenue and digital media spend to generate your diagnostic.

Spread Score

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Scale Score

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Efficiency

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100 = sector average

Digital revenue estimated. No attributed figure entered — we proxied it by applying your digital share of media spend to total revenue. Enter an attributed figure for a precise read.

The Power Curve

Scale → · Spread ↑

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Action priorities

Scorecard

Metric	Your result	Benchmark	Position

Source: AU/NZ ROAS Benchmark Dataset, 4 June 2026 · 22 sectors. Spread Score uses the sector ROAS midpoint; Scale Score uses the sector total-media-%-of-revenue midpoint. Indicative diagnostic, not financial advice.

How the scores are calculated

Spread Score = effective digital ROAS ÷ sector ROAS midpoint. Bands: >2.0 positive · 0.85–2.0 at market · <0.85 negative.
Scale Score = (total media spend ÷ revenue) ÷ sector total-media midpoint. Bands: ≥1.0 at/above norm · 0.7–1.0 mildly under · <0.7 materially under. Quadrant split is at 1.0.
Efficiency = Spread Score × 100. Effective digital ROAS = your override if entered, otherwise attributed digital revenue ÷ digital spend (attributed revenue is your figure, or the proxy estimate).